The technology around us continues to evolve and develop daily. Technology always creates new opportunities for businesses in the way they do things such as advertising, promoting, and overall marketing. Virtual reality has created new opportunities for sports marketers to generate revenue and engage fans in ways we have never seen before. This viewing experience is a growing trend amongst professional leagues.
Ticket sales are the biggest revenue opportunity in virtual reality. Sports leagues are beginning to offer virtual reality-based experiences, like sitting courtside at an NBA game, but you’re actually in your own home with a VR headset. Such experiences can be sold as a subscription per season or as a one-time purchase.
Not only does VR technology give teams and leagues new ways to generate revenue, but it also gives fans a new opportunity to view their favorite sports and teams. Most people cannot afford first-row tickets for professional sports games. However, with this new implementation of virtual reality, everyone has the opportunity to experience these luxuries more easily.
Sports marketers will have to consider this new experience when creating new campaigns for their team or league. They will have to market in-person tickets, but they can also market this new virtual experience. Sports through virtual reality is a growing opportunity for sports teams, leagues, and fans.
Check out this article on how sports marketers utilize VR technology to learn more about how VR transforms sports marketing.